https://www.kristoferdelaney.com/methodical-coffee daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235883324-Z3N4Q7W7RGVPNV8P6PPO/image-asset.png Methodical Coffee - Methodical Coffee I found a coffee shop when visiting Greenville SC. Everything they did was so beautiful and considered. Just great people. I directed this project to recreate the experience as best as I could. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235883360-T3VV7MNKQGIK5JFEYZBP/image-asset.png Methodical Coffee - Methodical Coffee Methodical Coffee — Brand Films I directed a brand film for Methodical Coffee that celebrates the slow, deliberate craft of brewing. Through careful pacing and intimate cinematography, the film reframed coffee-making as an art form and defined the brand’s tone and visual language. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235883379-IYWAYU378LQPBLSPGEOO/image-asset.jpeg Methodical Coffee - Methodical Coffee Iced Coffee https://www.kristoferdelaney.com/other-half-label-design daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235888494-FDT4JPR3XEFVUAB4OH6T/image-asset.png Other Half Brewing - Other Half Label Design & Naming When I started at Other Half, our marketing strategy was simple. Come up with unique one-off beers every week at every location to generate hype. Every week I was responsible for 4 new label designs. Although I designed 90% of the labels myself, I also worked with artists to help create a little variety. The marketing strategy is shifting with growth but the focus on variety and emphasis on creativity still thrives. Here are some of my favorite labels. Some of my favorite beers I named are Pigeon Soup, 4 EZ Payments, Thank You For Juicing. Crab Dust, Spinach, Free Refills, Dank Ivy & Sorry! Special thanks to artists like E$, Todd Purse, Stout Design, Tony Bartolucci & Morning Breath for their help along the way. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761525176780-K93OCR6IU6F5LXGC6LMI/website_animation_OH2.gif Other Half Brewing - Other Half Brewing As Creative Director, I helped drive major growth for Other Half Brewing by opening new taprooms, designing over 300 beer labels, and transforming e-commerce into a multimillion-dollar business. Our work proved that creative leadership can drive culture and commerce at once. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236948693-MR38HDXJHVHVCL01UIJT/lnjr.jpg Other Half Brewing - Late Night Juice Run https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236909266-MBUN60V8M1D0X9IQPAM9/jackets.jpg Other Half Brewing - Apparel design is a big part of the brand. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236907717-R7JWOBPUGJ58FH3YK3Y4/soigne.jpg Other Half Brewing - Beer label on the canning line. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236914316-S7C5MJJAYZ2AYOEGCPEV/juicy.jpg Other Half Brewing - Have A Juicy Day IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236915810-ACBMNJJVTNEE5BVF5P7Z/juicing.jpg Other Half Brewing - Thank You For Juicing IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236912195-PSPRZ8TUBCHLTC5CI3QK/taps.jpg Other Half Brewing - Tap Handle https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236910929-KJLY8CLZ4R1Z6WWJFV2O/mosaicweek.jpg Other Half Brewing - Mosaic Week Packaging and Tasting Card. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236906511-WWD7Z2JEEAVG0GTR82GU/dank.jpg Other Half Brewing - Dank Ivy Double IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236929428-CA2LGI1BJOSLOX389XAP/Secret+Shoppers.jpg Other Half Brewing - Secret Shopper IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236906390-9WUHYKK5KZNAVI8FEBDZ/secret.jpg Other Half Brewing https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236750159-EREB3QQBG37STW7P5VFU/image-asset.jpeg Other Half Brewing - MMM Fruit https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236913529-U6W9T41E4LQNL0EPHU8O/cooler.jpg Other Half Brewing - Igloo Broccoli Promotion https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236946407-BS16I9FFVSA6QPW27SO1/Gotham+Gold.jpg Other Half Brewing - Gotham Gold Lager https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236907825-Z6FAUSWPA7PUWV0FXBNK/spin.jpg Other Half Brewing - Spinach IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236909423-8MTV9MKX4U6YWU8QFJNW/orbit.jpg Other Half Brewing - Deep Orbit Barrel-Aged Stout https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236910457-575R5KR04DKI8NHURROG/flatdayz.jpg Other Half Brewing - Flat Dayz https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236911626-L2BN3Z27QMJWZ7S64F21/oh2.jpg Other Half Brewing - Oh2 Hard Seltzer https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236934177-T6H2VWYH2KJVDZYDUSLW/Berry+Trip.jpg Other Half Brewing https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236936538-F9Y20YJIQL24TB0VW72C/OH2+Mango+Cucumber.jpg Other Half Brewing https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236925591-4Y5991XI68KCUV0RVQ0I/ws2.jpg Other Half Brewing - Whale Shots Barrel-Aged Stout https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236923184-FRIGI3HWAYEU14UC826V/Krocodile+Broc.jpg Other Half Brewing - Crocodile Broc IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236925016-C1SU0VP57RXL00DIUVW9/Choppin+Broccoli.jpg Other Half Brewing - Choppin' Broccoli IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236979495-RURBG7E4KQUWG4YNMAZT/Crab+Dust.jpg Other Half Brewing - Crab Dust IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236929499-AJP6STANI45N5W4MYPXO/Line+At+The+DMV.jpg Other Half Brewing - Line At The DMV IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236988406-9ANWAHPEY81LP9M5XST9/Zipfeltannle.jpg Other Half Brewing - Other Half x Rothaus Lager https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236987608-07IRZEJFRDA0NDEN2Z5Z/Equal+Parts+-+Citra+%2B+Nelson.jpg Other Half Brewing - Equal Parts IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236991079-42SK19GZC4GB2AKXOM7D/Free+Refills.jpg Other Half Brewing - Free Refills IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236993021-5MIO3V1RAO6KHP3ZC5YI/An+Interesting+Mix.jpg Other Half Brewing - Interesting Mix IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236937344-XRFP5YWTHIXY7JZI9YSL/Cone+Concentrate.jpg Other Half Brewing - Cone Concentrate IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236946395-LI9DTHKNAA3JPCYS4VI9/Limited+Time+Offer+2.jpg Other Half Brewing - Limited Time Offer IPA https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236977981-EV3HFDWODGYQD0EC2YDT/OHBflx_InBloom_Bottles_016.jpg Other Half Brewing - In Bloom Natural Ales https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236974097-XMRT7WFG49KZ92MWODXX/OHBflx_InBloom_Bottles_027.jpg Other Half Brewing https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761236961504-EJ6C6L9SELY3D0LIK9TH/OHBflx_InBloom_Bottles_047.jpg Other Half Brewing https://www.kristoferdelaney.com/home daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235890179-KONYYGMR0NV8FLDVQ8DG/me.gif WORK https://www.kristoferdelaney.com/rbma-radio daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761255369957-8DQG2MOF8R6YPRU0G7WR/magazine_reading1.jpg Red Bull Music Academy Red Bull Music Academy I led design for Red Bull Music Academy’s independent radio launch, developing its visual identity and campaign across outdoor, packaging, digital, and print. The result positioned the station as a respected hub for music discovery and experimental sound. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235902883-H4J5NV41MXLKLMI6AAD1/magazine_stack_white.jpg Red Bull Music Academy - We Made a Magazine https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761255369957-8DQG2MOF8R6YPRU0G7WR/magazine_reading1.jpg Red Bull Music Academy Red Bull Music Academy I led design for Red Bull Music Academy’s independent radio launch, developing its visual identity and campaign across outdoor, packaging, digital, and print. The result positioned the station as a respected hub for music discovery and experimental sound. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235902931-25WJ958NWWX1E0PFFIEY/magazine_reading1.jpg Red Bull Music Academy - Red Bull Music Academy US Launch I worked with Your Majesty as a creative director to launch Red Bull Music Academy Radio in the US. The campaign idea is "You Need to Hear This". We developed objects like magazines and wildpostings and packaging to further expand on the urgency and explain why RBMA Radio is the coolest, most underrated internet radio station out there. Role: Designer & Design Director https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235902984-LCH25T2AB8QPV58W8J7H/RBMARADIO_CASESTUDY_Page_12.jpg Red Bull Music Academy - Large scale handpainted bilboards. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235902914-YIRBA0K3VIZBM9C53YNM/RBMARADIO_CASESTUDY_Page_16.jpg Red Bull Music Academy - Red Bull Cross-Promotion The package folds into a sound dock for your phone. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235902898-WIVUI2OH3TXFTBVLXQ4B/ps_image232x326_sr2_img003.jpg Red Bull Music Academy - Wildpostings https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235902949-4QWXHLPH7P7SZ7Y24B65/RBMARADIO_CASESTUDY_Page_11.jpg Red Bull Music Academy https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235902968-WRY8CKAE39ZJE36PATH9/RBMARADIO_CASESTUDY_Page_13.jpg Red Bull Music Academy - We made a ton of banners And the cool part, is that you can actually listen to the shows live via the banner. https://www.kristoferdelaney.com/frye-fall-2015-campaign daily 0.75 2025-10-24 https://static1.squarespace.com/static/68fa53aafb401839e7e9dab0/t/68fa53c1fb401839e7e9df28/1452639072590/ Frye Boots - Frye Fall 2015 Collection Look Book & Video I directed this look book video to show off the Fall 2015 collection. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235905951-DXGT2HRA2JM01O2YRBM2/image-asset.jpeg Frye Boots - Frye Fall Collection Frye Boots — Fall Campaign For Frye’s Fall Campaign, I refreshed a legacy brand with new relevance by creating cinematic, understated storytelling that emphasized authenticity over nostalgia. The campaign reignited interest among younger urban audiences and elevated Frye’s standing as a modern classic. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235906233-HL6OIPWSOP58RMXV52C0/Frye-Fall---Veronica-Strap.jpg Frye Boots - Fall Print Ad https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235906200-MD5DOIGXHHRP3VMC5SEJ/IMG_2478+copy.jpg Frye Boots - Wildpostings https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235906130-AM6CTQD8YGN4IG0QY5BJ/image-asset.jpeg Frye Boots - Campaign Photography https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235905968-V575NF8XGU31SCFAKNTO/image-asset.jpeg Frye Boots https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235906182-4SPNDO6DWEWQY6QGBF6E/1163+FRYE_FALL_2015_DAY_TWO_GARAGE_01_0407-05A-BW.jpg Frye Boots https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235906148-CFVIBKIE3AIURSK4UOMF/1163+FRYE_FALL_2015_DAY_TWO_POOL_01_0199-02A-BW.jpg Frye Boots https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235906216-NAQN2FML98O07LLZY6DJ/1163+FRYE_FALL_2015_DAY_ONE_ALLEY_03_0301-02A-BW.jpg Frye Boots https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235906165-FBLQ2VE7WM3MY08ZHSG4/1163+FRYE_FALL_2015_DAY_TWO_POOL_02_0317-02A-BW+copy2.jpg Frye Boots https://www.kristoferdelaney.com/new-gallery-2 daily 0.75 2025-10-26 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235911838-EAMI7D5DDO4J452RS4OE/image-asset.jpeg Jagermeister - Jagermeister "Deutsche After Darke" Launch Event Case Study My team at Fake Love crafted an underground experience to launch the new brand world of Jagermeister. It started with a mysterious hologram invite. Interactive art and live performances enchanted our guests. A bar made of ice provided the night with shots of cold dark fun. Role: Creative Director https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235911896-X33TLI2FHL9II314UANC/bottlebar.jpg Jagermeister Jägermeister Campaign Launch Event I directed an immersive launch event for Jägermeister, transforming a venue into a frozen, acrobatic environment that reintroduced the brand with boldness and sophistication. The event earned wide press attention, high engagement, and a measurable lift in perception and sales. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235911945-HI2OK7G5XWLZP7DTSWXW/iceblock.jpg Jagermeister - Environmental Elements https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235911957-53UTP1QR7MSOR6II0LSM/icebar.jpg Jagermeister - Ice Bar https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235911874-6BJ2E6X07WXH1W38YG9L/shots.jpg Jagermeister - Cold Shots https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235911911-DI5M4IQ1DRZCN7SUAXGW/room.jpg Jagermeister - Environment https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235911927-G76B0NNUKRTB16NUQCNV/spiceartist.jpg Jagermeister - Artist Stations This artist recreated their logo with all the herbs and spices that go into the making of Jagermeister. https://www.kristoferdelaney.com/other-half-in-bloom daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235913058-22SRXTSFH0VD5OLUAV1E/inbloomlayouts.png In Bloom - Branding - In Bloom - Mixed Cuture and Spontaneous Ales from Other Half Other Half is known for its line of IPAs. However up in the Finger Lakes, the head brewer had another project brewing. He was building a mixed fermented sour program and we needed to figure out how to sell it. We called the program “In Bloom” to reference our Bloomfield location and tie into nature and the natural way of producing these open air ales. I designed the logo as well as the package system for the mixed ferm and wine inspired ales in this program. Photos courtesy of Dave Jones https://www.kristoferdelaney.com/design daily 0.75 2025-10-26 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235914964-FL6I1JEAVXZU6XOGG258/cloudwater_all3_1800x1800.jpg Design Archives - Design Archives A collection of pieces that live outside formal systems and campaign structures. They’re moments of curiosity, experimentation, and craft that don’t always fit neatly into a case study but are worth sharing for what they reveal about process, play, and passion. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235914964-FL6I1JEAVXZU6XOGG258/cloudwater_all3_1800x1800.jpg Design Archives - Design Archives A collection of pieces that live outside formal systems and campaign structures. They’re moments of curiosity, experimentation, and craft that don’t always fit neatly into a case study but are worth sharing for what they reveal about process, play, and passion. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915118-NOU1SO8BRVU5D2V89L8P/-2.jpg Design Archives - Cotes Du Fremont Rose https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915202-DLS6BKBKKY7ZC5J2LUR3/image-asset.jpeg Design Archives - Red Bull Music Academy Packaging https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915153-5VTHBKMOY3CG29XX2LXO/509_web.jpg Design Archives - 509 Wines I created the look for 509 wines in Seattle. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915253-FUC1ZYSCXQLCSB34IBZB/-4.jpg Design Archives - Bounty "Big Spills" Campaign I designed an oversized coffee cup for a “Big Spills” stunt in Midtown Manhattan for Bounty paper towels. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235914947-L0RRVOZM4DHFQUN1QWBA/ilikieyourbag.jpg Design Archives - I Like Your Bag Some handlettering I designed for Baggu. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235914907-CYJYGIPVXE2CYK2L6BK5/hwmfty1.jpg Design Archives - Movie Titles Movie titles for “He’s way more famous than you”. Starring Ralph Macchio. I’m in it too. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915049-PA7QLA15SH38QT8JZXY3/2.jpg Design Archives - Hey You! Type Treatment Hey You! Is a charity for giving aid to Haiti. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915185-22D7M95RFXOTWFEC9JKV/jnjalphabet.jpeg Design Archives - Johnson and Johnson Baby Typeface https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915016-SMO8DJV6LIQNB6R8Y2T1/segmentb.jpg Design Archives - Signage Lettering Font https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915100-2Z8O84EGDN3NP7DICIGA/-2.jpeg Design Archives - Post-it® Alphabet https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915237-K3FSJJVYBW7OG5IJF6SR/fargotype_o.jpg Design Archives - Custom "Fargo" Typeface & Poster Fargo is a font I designed, inspired by old signage in the Western town where I grew up. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915219-VBRQFFRKYYXPLV1SS6YX/bc.jpg Design Archives - Stationery I’ve designed a lot of stationery, but these two have been my favorite. Whether it be high-tech materials or old-time letterpress, I love designing and touching good stationery. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235914926-C1934U1V3B7PF57VIMVD/nbp.jpg Design Archives https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915030-PX9BTQ8BSLYD6X4IKQR1/adc.jpg Design Archives - Art Directors Club Cube Project I was invited to re-interpret the Art Directors Club of New York’s Logo. When I think of the ADC, I always either think of them as a library of knowledge or a place to get good snacks. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235914983-KRLC7UDHIKREK1LWDF02/adc2-1.jpg Design Archives https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915167-9DLLTHCRDUVK9YQCOHIE/getty.jpg Design Archives - Getty Images Annual Report https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915270-TU5G2W27GH8R6S61VQSG/coke.jpg Design Archives - Far Coast Posters Posters for a line of coffees and teas produced by the Coca-Cola Company https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915002-426SU4FE98GL0E9K2Z33/sample.gif Design Archives - Some Logos I’ve had the pleasure to work with brands like the Westminster Kennel Club, Target, Electronic Arts, Professional Bowlers Association, Levis/Dockers and many others. Here is a sampling. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915134-ZQ1CAYKWNW1HZDTKX0GT/LOGOS.jpg Design Archives - Various Logos https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915081-YYDPZVTLRNRRY9B0643R/stuck3D.jpg Design Archives - Penguin Publishing - Stuck https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761235915065-0O4DUJN772ITG3BN58N1/wrap2_o.jpg Design Archives - Gift Wrap Design https://www.kristoferdelaney.com/new-gallery-78 daily 0.75 2025-11-02 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761327161973-B3DDVRU7BJ7H5VVLQEKK/SV-TOP.webp OLIPOP - Olipop OLIPOP Ambient Product Line As Head of Design, I led the creation of OLIPOP’s ambient product line, expanding into new retail channels with mini and slim cans. The redesign improved shelf presence and flavor clarity, strengthening OLIPOP’s position in the functional soda category. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761327161973-B3DDVRU7BJ7H5VVLQEKK/SV-TOP.webp OLIPOP - Olipop OLIPOP Ambient Product Line As Head of Design, I led the creation of OLIPOP’s ambient product line, expanding into new retail channels with mini and slim cans. The redesign improved shelf presence and flavor clarity, strengthening OLIPOP’s position in the functional soda category. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761503202926-8KQEVIHRLD9600GLUX6F/04.24.25_BLOG___Introducing_sleek_cans_540x.webp OLIPOP - Olipop Sleek Cans To support OLIPOP’s growth in convenience and grab-and-go channels, I helped develop the brand’s Sleek Can format — a 12oz, streamlined version designed to stand out in the cold case next to traditional sodas and energy drinks. The design maintained OLIPOP’s signature optimism and flavor-forward aesthetic while adapting to a vertical, high-impact layout that reads quickly at arm’s length. Clean typography, bold color blocking, and metallic finishes created a premium yet accessible presence, positioning OLIPOP as a modern alternative for impulse buyers in c-stores and quick-serve environments. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592445530-NHPPPW25BWW1ODF9MF1J/CC_4pk_Carton.png OLIPOP - Olipop Core 4-Packs For OLIPOP’s 6-Pack redesign, I set out to elevate appetite appeal and flavor storytelling across the multipack format. By introducing illustrations that highlighted each flavor’s natural ingredients, the packaging gained a more vibrant and expressive presence on shelf. I also re-directed the product photography to feel fresh, tactile, and craveable — emphasizing color, condensation, and natural light to better convey taste and refreshment. The result was a cohesive, sensory-driven design system that made the 6-pack not just a bundle of cans, but an invitation to experience the brand’s flavor and optimism in every detail. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592445883-ZB1FGM0ZW16GVOWNUB0Z/CG_4pk_Carton.png OLIPOP https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592455765-SWYKUUEOCLI9A5SJGH5J/CRB_4pk_Carton.png OLIPOP https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592450813-135JZ35PONMUQ1GNIQUR/CS_4pk_Carton.png OLIPOP https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592455188-3BI0N9M2X2LED5CZP8HJ/GA_4pk_Carton.png OLIPOP https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592478047-DL11C6YPN775WPRN7GT0/mini_Headline.png OLIPOP - Olipop Mini Logo To expand OLIPOP’s presence in on-the-go and multipack markets, I helped design the Mini Pack format and graphic identity.— a playful, shareable 7.5oz version of OLIPOP’s core lineup. The design preserved brand recognition while emphasizing approachability and portion control, using scaled typography, simplified layouts, and lighthearted flavor cues. The result: a compact format that introduced the brand to new audiences and extended its retail shelf presence. https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761504374588-RAEQ82JJIHT6JVWHL8J5/Screenshot+2025-10-26+at+2.44.49%E2%80%AFPM.png OLIPOP - Olipop Mini Can Design https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761326995046-XRIYUG0H4U5VW1GGYVB8/GA_6pk_Carton_top.png OLIPOP - Olipop Mini 6-Packs https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761327287252-BEGELKALNJ70JYL56QAF/SV_6pk_Carton_top.png OLIPOP https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592673775-EJ90BBA8Q9RURWGJQ8EU/VC_6pk_Carton_top.png OLIPOP https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592591417-10T98YELJEVUEI5KMVLK/VC_6pk_2Side_Carton.png OLIPOP - Olipop Mini 6-Packs https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592658223-2TLAUWGEEDA4UZ2GQ8S2/SV_6pk_2Side_Carton.png OLIPOP https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/1761592593023-XUOAC0JRG1ZRV841PQF0/CG_6pk_2Side_Carton.png OLIPOP https://www.kristoferdelaney.com/scramble-branding daily 0.75 2025-10-24 https://www.kristoferdelaney.com/resume daily 0.75 2025-11-02 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/fde73c8f-9730-44dd-b7b2-c0bb3213f7f7/birdbeard2.png Resumé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kristoferdelaney.com/more daily 1.0 2025-11-02 https://images.squarespace-cdn.com/content/v1/68fa53aafb401839e7e9dab0/840d40bf-fd13-4a26-b925-aa8adbe7a808/birdbeard2.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference.