Leading Teams. Shaping Brands. Bringing Marketing Strategy to Market.

My experience spans growing consumer brands and established names, including OLIPOP, Other Half Brewing, Modelo, IBM, and Frye. Across product launches, campaigns, retail, and digital commerce, I bring people and ideas together around a clear purpose.

Featured

As Creative Director, I helped drive major growth for Other Half Brewing by opening new taprooms, designing over 300 beer labels, and transforming e-commerce into a multimillion-dollar business. Our work proved that creative leadership can drive culture and commerce at once.

New Work

Olipop

OLIPOP Ambient Product Line
As Head of Design, I led the creation of OLIPOP’s ambient product line, expanding into new retail channels with mini and slim cans. The redesign improved shelf presence and flavor clarity, strengthening OLIPOP’s position in the functional soda category.

Greatest Hits

Design Archives

A collection of pieces that live outside formal systems and campaign structures. They’re moments of curiosity, experimentation, and craft that don’t always fit neatly into a case study but are worth sharing for what they reveal about process, play, and passion.

Featured

Red Bull Music Academy
I led design for Red Bull Music Academy’s independent radio launch, developing its visual identity and campaign across outdoor, packaging, digital, and print. The result positioned the station as a respected hub for music discovery and experimental sound.

Featured

Jägermeister Campaign Launch Event
I directed an immersive launch event for Jägermeister, transforming a venue into a frozen, acrobatic environment that reintroduced the brand with boldness and sophistication. The event earned wide press attention, high engagement, and a measurable lift in perception and sales.

Featured

Frye Fall Collection

Frye Boots — Fall Campaign
For Frye’s Fall Campaign, I refreshed a legacy brand with new relevance by creating cinematic, understated storytelling that emphasized authenticity over nostalgia. The campaign reignited interest among younger urban audiences and elevated Frye’s standing as a modern classic.

Featured

Methodical Coffee

Methodical Coffee — Brand Films
I directed a brand film for Methodical Coffee that celebrates the slow, deliberate craft of brewing. Through careful pacing and intimate cinematography, the film reframed coffee-making as an art form and defined the brand’s tone and visual language.

Trusted by agencies like BBDO, Ogilvy, and Fake Love, to direct large-scale brand launches and award-winning experiential projects.

Outside of design, I’m a volunteer interior firefighter and serve on the Town of Bedford Historic Commission. Roles that remind me daily that creativity and service share the same foundation: commitment, clarity, and care.

Proficiencies

Consumer Packaged Goods
Alcohol & Spirits
B2B Tech
Consumer Tech
Fashion
Finance & Banking
Retail
Manufacturing
Publishing
Shopper Marketing
Influencer Marketing
Retail POS
Display Creative
Logo Design
Brand Design
Television Advertising
Digital & Print Advertising
Point of Sale
Brochures
Direct Mail
Adidas
American Express
AT&T
Becks Lager
Cadillac
Charmin
Christiania Vodka
Coors Light
Eddie Bauer
Etnies
ExxonMobil
Frye Boots
Guinness
HP
IBM
Johnson & Johnson Baby
Jagermeister
J.P. Morgan Chase
Kodak
L.L.Bean
Land Rover
Louisiana Pacific
Miller High Life
Microsoft
Modelo
Novant Health
Olipop
Other Half Brewing
Penguin Books
Red Stripe
Starbucks
Stolichnaya Vodka
Sutter Health
Tiffany’s
Verizon
Visa
Vick’s

Leading Teams. Shaping Brands. Bringing Marketing Strategy to Market.

My experience spans growing consumer brands and established names, including OLIPOP, Other Half Brewing, Modelo, IBM, and Frye. Across product launches, campaigns, retail, and digital commerce, I bring people and ideas together around a clear purpose.

Partnering with brands to build systems that scale and stories that stick. Blending strategy, craft, and humor to make design feel both intelligent and alive. My work spans packaging, experiential, digital, and campaign worlds.

Trusted by agencies like BBDO, Ogilvy, and Fake Love, to direct large-scale brand launches and award-winning experiential projects.

Outside of design, I’m a volunteer interior firefighter and serve on the Town of Bedford Historic Commission. Roles that remind me daily that creativity and service share the same foundation: commitment, clarity, and care.

Proficiencies

Contact Me

Leading Teams. Shaping Brands. Bringing Marketing Strategy to Market.

My experience spans growing consumer brands and established names, including OLIPOP, Other Half Brewing, Modelo, IBM, and Frye. Across product launches, campaigns, retail, and digital commerce, I bring people and ideas together around a clear purpose.

Partnering with brands to build systems that scale and stories that stick. Blending strategy, craft, and humor to make design feel both intelligent and alive. My work spans packaging, experiential, digital, and campaign worlds.

Trusted by agencies like BBDO, Ogilvy, and Fake Love, to direct large-scale brand launches and award-winning experiential projects.

Outside of design, I’m a volunteer interior firefighter and serve on the Town of Bedford Historic Commission. Roles that remind me daily that creativity and service share the same foundation: commitment, clarity, and care.

Proficiencies

Category Expertise

Design Expertise

Brand Experience

Contact Me