Leading creative work for global icons and emerging challengers alike — from Modelo, OLIPOP, and IBM, to Other Half Brewing, Apple, and Frye Boots.

My focus has always been the same: use design to move culture and grow business. Whether it’s launching a new product line, shaping a visual identity, or crafting an immersive experience.

Featured
Other Half Brewing

As Creative Director, I helped drive major growth for Other Half Brewing by opening new taprooms, designing over 300 beer labels, and transforming e-commerce into a multimillion-dollar business. Our work proved that creative leadership can drive culture and commerce at once.

New Work
Olipop

OLIPOP Ambient Product Line
As Head of Design, I led the creation of OLIPOP’s ambient product line, expanding into new retail channels with mini and slim cans. The redesign improved shelf presence and flavor clarity, strengthening OLIPOP’s position in the functional soda category.

Greatest Hits
Design Archives

A collection of pieces that live outside formal systems and campaign structures. They’re moments of curiosity, experimentation, and craft that don’t always fit neatly into a case study but are worth sharing for what they reveal about process, play, and passion.

Featured
Red Bull Music Academy I led design for Red Bull Music Academy’s independent radio launch, developing its visual identity and campaign across outdoor, packaging, digital, and print. The result positioned the station as a respected hub for music di

Red Bull Music Academy
I led design for Red Bull Music Academy’s independent radio launch, developing its visual identity and campaign across outdoor, packaging, digital, and print. The result positioned the station as a respected hub for music discovery and experimental sound.

Featured

Jägermeister Campaign Launch Event
I directed an immersive launch event for Jägermeister, transforming a venue into a frozen, acrobatic environment that reintroduced the brand with boldness and sophistication. The event earned wide press attention, high engagement, and a measurable lift in perception and sales.

Featured

Frye Boots — Fall Campaign
For Frye’s Fall Campaign, I refreshed a legacy brand with new relevance by creating cinematic, understated storytelling that emphasized authenticity over nostalgia. The campaign reignited interest among younger urban audiences and elevated Frye’s standing as a modern classic.

Featured

Methodical Coffee — Brand Films
I directed a brand film for Methodical Coffee that celebrates the slow, deliberate craft of brewing. Through careful pacing and intimate cinematography, the film reframed coffee-making as an art form and defined the brand’s tone and visual language.

Partnering with brands to build systems that scale and stories that stick. Blending strategy, craft, and humor to make design feel both intelligent and alive. My work spans packaging, experiential, digital, and campaign worlds.

Trusted by agencies like BBDO, Ogilvy, and Fake Love, to direct large-scale brand launches and award-winning experiential projects.

Outside of design, I’m a volunteer interior firefighter and serve on the Town of Bedford Historic Commission. Roles that remind me daily that creativity and service share the same foundation: commitment, clarity, and care.

 

Proficiencies

  • Consumer Packaged Goods
    Alcohol & Spirits
    B2B Tech
    Consumer Tech
    Fashion
    Finance & Banking
    Retail
    Manufacturing
    Publishing

  • Shopper Marketing
    Influencer Marketing
    Retail POS
    Display Creative
    Logo Design
    Brand Design
    Television Advertising
    Digital & Print Advertising
    Point of Sale
    Brochures
    Direct Mail

  • Adidas
    American Express
    AT&T
    Becks Lager
    Cadillac
    Charmin
    Christiania Vodka
    Coors Light
    Eddie Bauer
    Etnies
    ExxonMobil
    Frye Boots
    Guinness
    HP
    IBM
    Johnson & Johnson Baby
    Jagermeister
    J.P. Morgan Chase
    Kodak
    L.L.Bean
    Land Rover
    Louisiana Pacific
    Miller High Life
    Microsoft
    Modelo 
    Novant Health
    Olipop
    Other Half Brewing
    Penguin Books
    Red Stripe
    Starbucks
    Stolichnaya Vodka
    Sutter Health
    Tiffany’s
    Verizon
    Visa
    Vick’s

Contact Me