Creative executive with 15+ years of experience building, scaling, and transforming brands through design, storytelling, and strategy. Founder of Delaney Design Works, with clients ranging from legacy brands to start-ups. Proven leadership in agency, in-house, and civic environments. Leading teams across digital, experiential, advertising, and packaging. Passionate about crafting systems that inspire teams and engage audiences. Also a certified interior firefighter, community board member, and design mentor.

EXPERIENCE

Delaney Design Works – Founder & Creative Director
2022 – Present

  • Founded and lead a creative consultancy working with clients including Modelo, Olipop, IBM, PepsiCo, and Scramble PlayGroup.

  • Deliver integrated design solutions spanning brand strategy, visual identity, packaging design, and product storytelling.

  • Guide cross-functional teams and manage client relationships across CPG, beverage, and technology sectors.

  • Help brands translate business goals into cohesive creative systems that scale.

Katonah Fire Department – Interior Firefighter (Volunteer)
2023 – Present

  • Certified firefighter responding to over 120 calls annually.

  • Trained in Basic & Interior Firefighting Operations, Emergency Vehicle Operations, and CPR.

  • Contribute to community safety through emergency response and fire prevention education.

Bedford Historic Commission – Board Member
2025 – Present

  • Appointed to advise on communications, branding, and preservation strategy.

  • Support outreach initiatives and public education on historic conservation within the Town of Bedford.

Other Half Brewing – Creative Director
2020 – 2022

  • Built and led an in-house creative department responsible for brand, packaging, and digital storytelling.

  • Designed and launched 5 new taprooms and scaled the brewery’s e-commerce platform.

  • Oversaw creative for 85+ beer SKUs per quarter, maintaining consistency across packaging, retail, and social.

  • Developed internal brand systems and operational workflows to support rapid growth.

BBDO New York – Freelance Creative
2019 – 2020

  • Led global creative campaigns for Visa, managing concept development, art direction, and production across integrated media channels.

Fake Love – Group Creative Director
2017 – 2019

  • Directed large-scale experiential and content initiatives for clients such as Tiffany & Co., Jägermeister, and Land Rover.

  • Collaborated with marketing and strategy teams to deliver immersive brand experiences and live activations.

Erwin Penland / Hill Holliday – VP, Creative Director
2014 – 2016

  • Oversaw omnichannel campaigns and digital redesigns for L.L.Bean and Frye.

  • Led large creative teams and managed client partnerships across retail, outdoor, and fashion categories.

  • Drove modernization of dennys.com through brand-led digital strategy.

BBDO New York – Associate Creative Director / Design Director
2010 – 2014

  • Led the HP global rebrand and creative direction for Guinness and Red Stripe.

  • Partnered with cross-disciplinary teams to drive digital transformation and visual consistency across global campaigns.

Awards & Recognition

  • Made in NY Award, NYC Mayor’s Office of Film & Broadcasting

  • Art Directors Club Young Guns 5 Winner

  • Rookie of the Year, Katonah Fire Department (2023)

Education & Certifications

BFA, Graphic Design – Minnesota State University, Moorhead (Cum Laude)
Westchester Fire Training Center – Basic & Interior Firefighting Operations, Emergency Vehicle Operations
Certifications: CPR Certified

BRAND EXPERIENCE
Adidas

American Express

AT&T

Becks Lager

Cadillac

Charmin

Christiania Vodka

Coors Light

Eddie Bauer

Etnies

ExxonMobil

Frye Boots

Guinness

HP

IBM

Johnson & Johnson Baby

Jagermeister
J.P. Morgan Chase

Kodak

L.L.Bean

Land Rover

Louisiana Pacific

Miller High Life

Microsoft

Modelo
Other Half Brewing

Olipop

Penguin Books

Red Stripe

Starbucks

Stolichnaya Vodka

Sutter Health

Tiffany & Co.

Verizon