Leading Teams. Shaping Brands. Bringing Marketing Strategy to Market Reality.

I’m a creative director who develops teams, sets clear direction, and turns marketing priorities into work people see, experience, and connect with. At OLIPOP and Other Half Brewing, I led creative teams through product launches and business expansion, working across branding, packaging, retail, social, and e-commerce. My foundation is design, but my focus is people—recognizing their strengths, creating opportunities to grow, and giving them the clarity and ownership to do their best work. I bring that approach to building brands, connecting teams, and moving work from strategy to market.

AREAS OF EXPERTISE

Creative Direction | Team Leadership & Development | Brand Strategy | Cross-Functional Collaboration | Integrated Campaigns | Brand Identity & Design Systems | Packaging & Product Launches | Shopper Marketing & Point of Sale (POS) | Social Media | E-commerce Creative | Creative Operations | Film & Content Direction

EXPERIENCE

DELANEY DESIGN WORKS

Founder & Creative Director | 2022–Present

  • Lead a creative consultancy serving consumer, beverage, and technology brands, with clients including Modelo, OLIPOP, IBM, and PepsiCo.

  • Guide brand strategy, visual identity, packaging, and product storytelling; manage client relationships and coordinate creative teams around business priorities.

OLIPOP
Director of Design — Contract | 2023–2025

  • Managed four full-time employees and several contractors, leading teams of 3–7 across creative workstreams.

  • Aligned assignments with individual strengths while introducing intentional stretch opportunities to broaden team members’ skills.

  • Led creative work for multiple product launches spanning branding, packaging design, and point-of-sale materials.

  • Partnered with Marketing, Shopper Marketing, and Production on launch execution, including creative supporting new formats for club and convenience-store channels following reformulation for shelf stability.

OTHER HALF BREWING
Creative Director | 2020–2022

  • Built and led an in-house creative department spanning brand identity, packaging, social media, and digital storytelling.

  • Led creative and contributed key design work for more than 200 new labels annually; developed brand systems and workflows to support a high-volume release calendar.

  • Managed creative across multiple social media accounts and helped build the brand’s e-commerce business.

  • Led creative supporting five taproom openings, extending the brand across physical spaces, packaging, and digital touchpoints.

BBDO NEW YORK
Freelance Creative | 2019–2020

  • Led creative work for Visa across concept development, art direction, and integrated media production.

FAKE LOVE
Group Creative Director | 2017–2019

  • Led experiential and content work for brands including Tiffany & Co., Jägermeister, and Land Rover.

  • Developed new-business pitches and directed film content, extending creative leadership across storytelling, production, and live brand experiences.

ERWIN PENLAND / HILL HOLLIDAY
VP, Creative Director | 2014–2016

  • Led teams of 8–18 across integrated advertising, retail, digital, and television work for L.L.Bean and Frye.

  • Managed creative client partnerships and led the redesign of dennys.com.

ADDITIONAL RELEVANT EXPERIENCE

BBDO NEW YORK
Associate Creative Director / Design Director
Led work on the HP global rebrand and creative development for Guinness and Red Stripe, partnering across disciplines on advertising and digital experiences.

PUBLICIS ADVERTISING
Integrated Design Director
Led teams of 4–8 across websites, advertising, digital creative, and animation, primarily for P&G brands including Vicks, Charmin, and Crest.

Additional roles: Senior Art Director, Ogilvy & Mather; Senior Designer, Hornall Anderson; Art Director, Starbucks; Instructor, School of Visual Concepts.

EDUCATION
Bachelor of Fine Arts (BFA), Graphic Design — Cum Laude
Minnesota State University Moorhead

SELECTED RECOGNITION
Made in NY Award — NYC Mayor’s Office of Film & Broadcasting
Art Directors Club Young Guns — Winner

COMMUNITY INVOLVEMENT

KATONAH FIRE DEPARTMENT
Volunteer Interior Firefighter
Serve in emergency response and community safety. Training includes Basic and Interior Firefighting Operations, Emergency Vehicle Operations, and CPR. Recognized as department Rookie of the Year.

BEDFORD HISTORIC COMMISSION
Board Member
Advise on communications, branding, and preservation strategy; support community outreach and public education on historic conservation.